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August 18, 2022
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How To Promote Your Contractor Business

  • February 17, 2022
  • 4 min read
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How To Promote Your Contractor Business

Running a profitable contractor business demands more than hard work and the best tools and construction businesses, especially startups, need to prioritize their marketing efforts. Marketing your contractor business shouldn’t be complex considering the various tools, resources, and different available today for businesses to improve their marketing efforts. Here are a few tips to help you promote your contractor business.

Create a website

Marketing has evolved a great deal mirroring the constant growth of today’s customers and about 89 percent of these customers research a local business before buying a product or patronizing its services. The obvious reason is that they want to be sure of a business’s credibility before committing to it. Therefore, it’s essential to build an amazing website for your contractor business.

The first thing to do here is to procure the services of a contractor website design company with extensive experience building great website design solutions. As most people access websites via mobile phones, ensure your contractor website design is smartphone-optimized. By using mobile-friendly website solutions, you’ll be opening your contractor business to a lot of traffic.

Also, it pays to add a blog to your website. Businesses that produce about 15 blog posts monthly can enjoy 3.5 times more traffic and qualified leads than companies that post fewer. Consistent website publishing can also significantly improve search engine optimization (SEO) efforts leading your contractor business to more potential customers daily.

Use data when necessary

Having a website is one thing, leveraging your web data to consistently tweak your user experience and customer service activities is another. Often, the latter can get a little daunting. Many businesses collect relevant data from different sources, which can be a good way of listening to customers. The more data you collect, the better your chances of anticipating a potential customer’s needs and understanding what it takes to keep existing ones.

However, the real challenge is creating a single source of truth from which your contractor business can listen to every customer seamlessly. That’s why data virtualization tools are crucial to data-driven marketing. Data virtualization technology gives faster access to multiple heterogeneous data stores, including big data sources, cloud and IoT systems, etc. The data virtualization meaning connotes using a layer or bridge to connect disparate data sources, creating a single data model. Your contractor business can benefit from data virtualization software solutions in several ways, including the transformation of raw data from different data sources into comprehensive insights. You can leverage such insights to identify and convert prospective clients easily.

Be consistent with branding

Branding can help establish a lasting relationship between you and your contractor business clients. The first step is to create visual elements (like logo and color scheme) to improve the visual appeal of your website and social profiles. The next step is to be consistent in using these brand assets. You can integrate your logo and color scheme into your posts, custom brochures, and envelopes. Ensuring brand consistency is a great way to attain good results with your marketing strategies.

Use Influencers when needed

The world of content marketing has started to see a paradigm shift from brand-owned content creation to using influencers. The influencer market grew by about $7 billion in 2020 and the market soared in 2021, attaining close to $14 billion. About 18 percent of companies spent between $100,000 – $500,000 on influencers. The benefits of influencer marketing are too impactful to ignore. Generally, influencers bring customers to your side, improving word-of-mouth marketing efforts for your contractor business.

All in all, the easiest way to attract happy customers is by being available at all times and satisfying their needs without any hassle. Good data management as well as following recent marketing trends will offer improved promotional results for your contractor business.