Poor account performance (some of your account’s customer metrics, such as failed order rate, cancellation rate, late delivery rate, etc., do not meet Amazon’s requirements).
Violation of Amazon’s sales policy (selling counterfeit products, selling fake products, and downloading products violates the rules and ignores the requirements of the platform. If the operation of multiple accounts on the same website is connected, one account will have its selling privileges revoked and the other accounts will also face problems).
Selling products that are prohibited by the platform.
There is a reason to close your account other than an occasional bug in the Amazon system. Don’t ask your investment manager with an innocent look on your face why you should close your account.
Make sure you know the difference between the two cases before writing a complaint!
2. Amazon’s algorithm has the ability to either catch current errors or review history.
The flywheel theory, summarized in the famous company culture, shows that any experience that leads to customer dissatisfaction can be a reason to punish sellers.
3.The content of the email call should be sincere and objective. Use the three-paragraph structure, including the attitude of identifying problems, formulating action plans and avoiding mistakes, the attitude is very important. Vendors should not express their personal anger through written statements.
Identify the immediate reason for the account suspension, analyze the root cause, analyze the factors leading to the customer’s dissatisfaction, provide details and accurate dates if possible, and do not mention extraneous reasons for the account suspension.
The vendor should develop an effective improvement plan to ensure that similar things do not happen again in the future. This plan should be as detailed as possible, focused, and operational. Do not apply the model haphazardly.
In addition, the vendor should mention the expectation of account release and provide the appropriate business development plan. The language expression should be consistent with the expression habits of the official mail.
4. Send the content of your call to Amazon.
Log in to the Seller Account backend, click Performance Notifications in the Performance button, find the notification email about the removal of your sales approval, open the email, click the Appeal button, click the Appeal Decision button and write your corrective action plan, click Submit to send the content of your appeal to Amazon Seller Performance for evaluation. Seller Performance will decide whether or not to restore your Amazon account sales entitlements based on the content of your appeal and the severity of the removal of that sales entitlement.
5. Monitor your email and background notifications.
Amazon will respond to you within 48 hours. During this period, the seller should watch for the reminder email, Amazon may ask the seller to complete the information about restoring your account.
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As you may have already guessed, reinstating a suspended Amazon account requires a formal appeals process. The outcome of this process will depend largely on a) which rules you broke and b) how proactively you correct your mistakes. However, it will also help you if you follow the best practices for appealing an Amazon account suspension.
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