With digitalization, online presence has become essential for any business. You can develop your business to the next level only if you have a website to reach potential online customers. Nevertheless, customers can identify your website only with a good domain. 

A website name can tell what your business is about to the visitors, who may be looking for your product or service. To make your website visible to potential customers, you need a unique name and register it. Domains play a significant role in taking your business to your target customers. Here’s what you should know about domains. 

What are domains?

Domains are names that help identify websites on the Internet. For instance, when you buy a home, you will have a unique address for your house. Likewise, a domain is the address of your website If you need to build a website for business promotion, you need to buy a domain and register it with a domain registrar. A registrar is a qualified and authorized person to register domains. 

Once you have registered a domain name, you can go ahead and use it to launch a website to get identified online. A domain name acts as an IP address of your website. However, an IP address has numbers and digits that are difficult to remember. A domain name, on the other hand, is easy to remember and type because it consists of words and phrases that are easy to remember and pronounce. 

The IP address is associated with DNS records and is a part of it. DNS records are the location points around the address. They associate domain names and act as an address to the website allowing the visitors to reach you and communicate with you through emails and chats.  

Registrar and DNS admins 

A name server hosts the DNS records of a particular website and informs the internet about the website’s location. It helps the internet find the website’s location fast and tells what “territory” it is under. It searches within your territory, or Nameserver, and takes your DNS records to host important information like your IP address. 

A DNS administrator controls your DNS records within your nameserver. You can approach a domain registrar to change the DNS admin manager or the nameserver. In short, a Domain Registrar can choose a Nameserver, but the DNS Admin controls the Nameserver and dictates the rest.

How to choose a domain name?

Now you know what a domain name is and why picking a suitable domain name is necessary. Let us see some essential factors to consider while choosing a domain name. The first thing to keep in mind is that you need to select a unique domain name. You can choose a top-level domain (TLD) extension such as .com, .org, and .net. With millions of websites available online, it is difficult to get an appropriate TLD. 

In such cases, you can go for other famous TLDs like .shop, .club, .online, .art, and .inc. If you are targeting local customers, then country-code extensions or ccTLDs (Country Codes) is your best choice. Include keywords related to the activity, business, or service you are doing in the domain name. It will help the search engines use your domain name to understand your website and establish search rankings. 

There are several reliable domain registrars and service providers available on the internet to help you with domain name registration and associated activities. You can approach them to get good domain suggestions, registration, and hosting services.