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6 Tips for a Great Landing Page Design

  • December 22, 2021
  • 6 min read
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6 Tips for a Great Landing Page Design

Landing Pages and Lead Generation

The concept of lead generation was revolutionized by the appearance of landing pages. There is a reason they are also referred to as “lead capture pages”. They are the backbone of most digital marketing campaigns nowadays and a great way to capture more leads, generate conversions, and up your business’ chances for success. 

They sound great, don’t they? Well, if you are enticed by the idea of increasing your lead generation odds by creating a landing page for your next campaign, there are a few things you should know.

A landing page’s design is one of the most important aspects of its success and getting it just right is what can set you up for great results or an epic fail. So, to get you one step closer to your ROI goals, we’ve rounded up 7 of the best tips for a great landing page design.

To set you up for success, here are our top 7 tips for nailing a great landing page design

1. Invest in a good landing page builder

There are plenty of good options out there, including Landingi and GetResponse.
However, If you’re unwilling to compromise on anything but a WordPress website (which is understandable), you’re going to need a platform that’ll enable you to create landing pages without having to code. Elementor is the perfect solution here. Used by more than 6% of all the world’s websites, Elementor boasts a powerful landing page builder. What would have cost you a pretty penny (and would have taken potentially weeks to create) can be achieved pretty much for free when using Elementor.

2. Simplicity Is Key

Whichever way you choose to design your landing page, keeping it clutter-free and simple is paramount. Remember, the landing page is a simplified page focusing on one purpose.

Your design needs to reflect this and not bombard the user with confusing or irrelevant information or too many options. Just like in the case of opt-in forms, whitespace is your friend. Embrace it.

Simplicity also applies to your landing page copy. In the example below, PayPal does a great job using a simple design, simple wording, and a clear message. They start by emphasizing the service’s benefits. Then, they make it evident to users that to use the service, all they need to do is click the CTA button. This will lead them to a page where they will need to sign up by filling in their email and choosing a password. Talk about getting to the point!

3. Make It Easy To Navigate

While you will not need any kind of elaborate navigation schemes if you have just a short lander with one opt-in form if you have a longer content page which you need to convert – navigation is a must. 

4. Invest in Good Design

Good design is all about keeping things simple, organized, appealing, and optimized. The principles of visual hierarchy will get you far in choosing the right layout, fonts, and colors for your landing page. Keep in mind that the main goal of the page is to appeal to the user and not confuse them with too many options or visual elements.

To achieve this, you will need to ditch anything that you don’t need and that doesn’t serve the purpose of the landing page. For example, you won’t be needing the main navigation bar if your landing page’s goal is to get a visitor to convert by subscribing to your email list. For more tips on design elements, read out ‘Creative Ideas to Increase Sales’ e-book.

5. Invest in Good Design

Good design is all about keeping things simple, organized, appealing, and optimized. The principles of visual hierarchy will get you far in choosing the right layout, fonts, and colors for your landing page. Keep in mind that the main goal of the page is to appeal to the user and not confuse them with too many options or visual elements.

To achieve this, you will need to ditch anything that you don’t need and that doesn’t serve the purpose of the landing page. For example, you won’t be needing the main navigation bar if your landing page’s goal is to get a visitor to convert by subscribing to your email list. For more tips on design elements, read out ‘Creative Ideas to Increase Sales’ e-book.

6. Write short and catchy headlines

Simplicity will be the main theme also here. There are many ways to approach the writing of a great headline, but simplicity strikes again in this example of a bulk email software service:

Go straight to the point. Notice how the link, title, and subtitle are all in alignment. No fluff to it, you came to get a bulk email software, and here it is for free. Take also notice how they double sell their offer. First Sendinblue says that you will get 9000 emails per month, which is already a big number, but to make it look even bigger they say 300 emails per day.

There is an alternative route to the direct approach. Let’s have a look at an example below is from EF Ultimate Break, which is a travel agency, not a fresh-air-in-a-jar company. 

7. Humanize the Copy and Be Consistent

To further your goal of not confusing the visitor, your landing page copy needs to be in line with the call to action that led them there. You don’t need to necessarily use the same words, but do maintain the same idea. For instance, if you used ‘free’ in your call to action, use it in the landing page headline or integrate it in the rest of the copy.

Next, make sure that you use simple and human language. No one likes fluffed-up or complicated terminology. Use what they call ‘the voice of the customer’ to make your copy more appealing. Talk to your visitors as if they were your friend and see things from their perspective. Use your copy to highlight the product or service’s benefits and simplify the language to better get your message across.

Add powerful words like ‘Now’ and avoid using outdated call-to-action buttons like ‘Submit’. Get a little creative with your copy and go for something more personalized and approachable.