In today’s digital age, consumers and target audiences are very easily saturated by online ads and email marketing. Reportedly, 86% of consumers pay zero attention to online ads and forget them in seconds.
With this largely being the case, it’s time to add a proven approach, like print media into your marketing efforts. Print media and publications offer your customers a brand experience that they can’t get online.
Here are a few reasons why print media is still relevant and how you can use it to make an impact on your customers.
Gives You a Competitive Edge
A lot of businesses conduct their marketing campaigns solely online, typically on social media platforms. By using print, you can set your brand apart and reach customers in more intriguing ways to get their attention.
Well-designed print media works a lot better than the huge load of content on digital platforms that goes unnoticed. This is especially because print media takes up physical space in a customer’s surroundings, giving your business credibility and a competitive advantage.
Improves Authenticity For Customers
There is a certain sense of legitimacy that comes from print media, like a weekly magazine. Consumers are more likely to remember the name of a brand if they’ve seen it plastered in print. Additionally, a printed piece won’t disappear and you can come back to it whenever you want.
Printed text also has the ability to encourage people to absorb information better and more quickly. Brands can use the trust, authenticity, and reliability that builds through print media to target a specific group of people and build trust among them.
Boosts Your Brand Visibility
Print marketing, especially digital printing, is a great way to improve brand awareness and visibility without using digital tools and platforms. Digital marketing can only get you so far, while an effective print marketing campaign can help you reach untouched marketplaces.
If you want to present your brand to a specific target audience, you can use a type of channel or placement of print media to reach them. It also allows you to establish brand recognition using aesthetic fonts, colors, and images that are unique to your brand.
Helps Reach New Target Markets
The placement of company ads in publications, magazines, and newspapers of your choice can help you reach your target audience. Regardless of whether you’re targeting a niche audience or the general public, by leveraging the data of demographics, you can determine the best way, time, and place to show your ads.
While digital marketing may target more tech-savvy prospects, print marketing campaigns are more effective at driving traffic to your physical store.
Keeps Customers Interested Longer
Most people skim through websites in 10 to 20 seconds per visit, leaving no impact on the visitors. Alternatively, when a prospect picks up and reads printed material, they’re more likely to be engaged for a longer period of time. People usually spend more than half an hour reading a magazine.
Print media enables consumers to retain as much information as they can and access it from memory when needed.