Want to make the most of the second largest search engine in the world? Yes, YouTube! Then follow these tips below and learn how to create better content for YouTube.
1. Engage Your Commenters
It’s important to engage your audience and show them the human side of your brand. Make it a point to answer all posted comments on your videos in some way.
Think of your comments section as a great place for gathering insight and knowledge as to what people truly think of your brand. Sure, you will occasionally get trolls or negative comments, but it’s important to focus on interacting with the people that actually matter. Making your channel more human will encourage people to keep in touch with your brand. Buy YouTube likes on SocialPlus to help encourage more views and engagement.
2. Develop Your Own Style
It’s important for your channel to have its own distinct style. This entails creating an entire package for your audience from start to finish. Your content, descriptions, and graphics should have a cohesive scheme that ties into your channel.
Having an aesthetic that your audience can recognize as yours only will go a long way in making it easy to spot your content. If you were to take your logo or icon away, could viewers tell the content is yours? Having a recognizable image will go a long way in honing your brand’s reputation and building a base of loyal followers.
3. Create A Unique Thumbnail
The difference between YouTube and most other search engines is simple– YouTube displays results using thumbnails. That means your thumbnails are the way you need to draw in interested parties and keep them wanting more. The more interesting your thumbnails are the higher your click-through rate.
*Make sure to have a person in the thumbnail to make it feel more human.
*Tie your thumbnails together with the title of the video in the image.
*Make sure the design matches the overall aesthetics of your channel.
4. Make Your Channel Feel Personal
Just because your end goal is to engage your audience to buy your products or services doesn’t mean your channel should feel cold or impersonal. Quite the opposite actually! Your audience is twice as likely to have interest in your brand if your videos connect with them on a more personal level.
Popular YouTubers know how to use so-called personalization gimmicks to their advantage. This entails having a catchphrase, soundtrack, or even a gesture that connects with their audience. Doing this for your own channel makes you stand out from competitors!
5. Use Quality Equipment
Your video recordings need to establish a high level of quality in order to even rank in a competitive field. It’s important to invest the proper funding into using quality video, audio, and lighting equipment for your content.
When recording your videos, keep your camera trained on you or the person talking the whole time. By keeping the camera in close proximity, you create the impression that the person talking is speaking directly to your audience. When talking, use a friendly tone of speaking that makes it feel like you’re all friends.
6. Present Content In A Unique Way
When speaking or explaining something fun or educational, think about ways you can present it in a unique and approachable manner. Don’t make the mistake of sounding like a monotone Wikipedia page!
Connect with your audience by infusing your content with personal anecdotes and stories that make learning interesting. Anything complex is made infinitely easier when you choose storytelling as a method for explaining.
7. Have A Script Ready
It’s important to create well-thought-out videos that get from point A to point B. This entails creating a script and an outline of the content you wish to include in your video. Putting it all on paper allows you to glance over your concept and simplify it whenever applicable.
Always enunciate and speak slowly so everyone can understand your videos. This is especially important when you’re explaining something important or complex that people may have trouble grasping otherwise.
8. Stand Out From The Crowd
When creating videos in an already oversaturated market, it’s important to consider what kind of value you bring to the table. Chances are, the content you’re creating has been done by others before, but if there’s something unique or compelling about your content, it will engage your audience.
For example, if you’re an expert in your field, why not share your opinions? Another good option is collaborating with an interesting guest speaker for your video.
9. Keep Your Content Fresh
You’ll find a formula that works for your videos, but it’s important to avoid trapping yourself in a repetitive cycle. Doing the same thing over and over again won’t help you beat your competitors!
When it comes to video marketing or any form of marketing for that matter, innovation is the key to success. If you get trapped in the past, competitors will leave you behind. As such, make it a point to research what kind of videos your competition is creating. This will give you an idea of what’s trending.
10. Offer Up Your Personality!
Though it has been said before, make sure you make your videos personal! Offer a piece of your personality when creating video content to get your main message across while connecting with your audience.